How RUN-DLJ Telecom increased leads and conversions by 60% with DMG 360

MDNews

RUN-DLJ Telecom:

Creating an online presence for a business to business telecom company might be a challenge for anyone else. For us, it was the perfect opportunity to push RUN-DLJ to the front of the pack. As an industry-leading B2B telecom distributor, RUN-DLJ has been providing new and refurbished telecom equipment and services to end-users, interconnects and industry professionals since 1975.

By the numbers:

  • Overall visits to RUN-DLJ websites and landing pages (up 45%)
  • Email campaigns contribute over 40% of web traffic (up 25% )
  • Over 12,000+ interactions monthly, including web visits, product views, click-throughs, calls and requests for quotes (up 60%)
  • Digital assets include B2B websites, landing pages and social media channels



The goal:


With the redesign of RUN-DLJ’s landing page, our primary goal was to create a modern, streamlined data-capture platform that emphasized the company’s telecom systems and capabilities. The website needed to provide potential customers with detailed information on the brands, devices and accessories, but still retain a simple, easy to navigate design. We also wanted to draw attention to the website’s “request a quote” submission form, which is a primary source of calls and new leads
.

Request A Quote and Call Us Now Campaign

Digital Ad Strategy and Social Media:

In addition to an optimized  website and landing page, the company utilized a content marketing strategy to attract end-users searching for information and pricing on new and refurbished business telecom equipment. Digital ads and social content were developed to showcase the company’s brands and services, when each type of unit and device should be utilized, and how the company provides solutions for conference calling and internal communications.

Digital Ad Campaign

DMG360 has built such a strong relationship with our organization that we consider them an extension of our business development and marketing team. We know that they are just a phone call or e-mail away and that we will receive the same level of support that we expect from our employees. From large initiatives to high-priority projects, DMG360 always makes us feel like we’re their #1 customer.

Results:

  • Quote Requests +40%
  • Organic Traffic  +270%
  • Conversion Rate: +60%

When you partner with DMG360, we take care of the heavy lifting, so you can enjoy more website traffic, leads and revenue.

No matter what service you’re looking for —digital marketing, web design, branding, social media, eCommerce, or anything else — we’ve got you covered. Check out our portfolio to learn how our digital marketing solutions drive results for clients! Call:1.888.327.2251