Ponce Bank re-brands and increases awareness, loyalty and adds new customers with DMG 360

MDNews

Ponce Bank:

The Ponce Bank in NYC has a stellar reputation for serving the needs of the Hispanic community. Our client has always emphasized the importance of brand, customer loyalty and a commitment to personalized “one to one” banking.

DMG 360 was selected by Ponce Bank to revitalize its brand, update its image, target a culturally diverse, tech-savvy clientele with a new identity, branch signage and a multi-faceted, easy to use website. The Ponce Bank now showcases a newly expanded portfolio of on-line products and services.

By the numbers:

  • Overall visits to Ponce Bank branches and website (up 50%)
  • Email campaigns contribute over 30% of web traffic (up 25% )
  • Over 10,000+ interactions monthly, including web visits, click-through’s, and requests for information (up 60%)
  • Digital assets include B2C website and social media channels


The goal:

With a new name and mind-set, the Ponce Bank has re-branded to appeal to a younger, ethnically diverse and tech-savvy clientele in NYC. Our strategic approach focused on digital marketing, brand image and web UI/ UX.

Our goal was to create a user-experience that showcased the banks people, products and services. The website needed to navigate through an interface that provided comparative information and costs for new products and financial services, as well as a well-branded, easy to navigate design.

Brand Strategy and Social Media:

Our approach integrated new messaging, corporate branding standards, branch signage, collateral material and website. We’ve taken the image of the Ponce Bank to new heights, helping them to incorporate a range of new interactive on-line tools. The Ponce Bank’s new identity, positions it as the bank that understands customer needs and is trusted by users and investors alike.

DMG 360 worked closely with us to update our branding strategy and launch our expanded portfolio of on-line services. We needed to revitalize our corporate image from a local community bank to a modern, culturally diverse and tech-savvy banking institution. The team at DMG 360 built strong relationship with our organization, we now consider them an extension of our marketing team.

Results:

  • Branch Information and Services Requests +50%
  • In-Branch and Website Traffic  +95%
  • New Client/ Account Conversion Rate: +40%

When you partner with DMG360, we take care of the heavy lifting, so you can enjoy more website traffic, leads and revenue.

No matter what service you’re looking for —digital marketing, web design, branding, social media, eCommerce, or anything else — we’ve got you covered. Check out our portfolio to learn how our digital marketing solutions drive results for clients! Call:1.888.327.2251