B2B marketing in the era of online commerce

MDB2B, Branding, Consulting, Content Creation, Digital Marketing, E-Commerce, Industrial B2B, Social Media, Strategy

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. These jumps in technology are occurring more rapidly today than ever before, and more and more brands are turning to such advances in order to keep their businesses viable and … Read More

A case study: AirBox.com – Success starts with precision targeting.

MDB2B, Branding, Consulting, Content Creation, Digital Marketing, E-Commerce, Industrial B2B, Social Media, Strategy

By the numbers:Overall visits to AirBox.com websites and micro-sites (up 95%)Social channels contribute over 12% of web traffic (up 86% )Over 150,000+ interactions monthly – web visits, page views, click-throughs, calls, requests for information (up 60%)Digital assets include – industrial B2B website, micro-sites and social networking channelsThe goalThe primary goal was to maximize website traffic and conversions and consolidate e-commerce … Read More