A case study: AirBox.com – Success starts with precision targeting.

MDNews

By the numbers:

  • Overall visits to AirBox.com websites and micro-sites (up 95%)
  • Social channels contribute over 12% of web traffic (up 86% )
  • Over 150,000+ interactions monthly – web visits, page views, click-throughs, calls, requests for information (up 60%)
  • Digital assets include - industrial B2B website, micro-sites and social networking channels
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    The goal

    The primary goal was to maximize website traffic and conversions and consolidate e-commerce sales into a single intuitive brand experience. This would enable Air Box to enhance their overall marketing strategy by providing better product information, promotion of key products and bundles and streamlined integration with other digital platforms. In addition, AirBox.com cost per acquisition improved by 36%, while their average order value improved by 5%. The click-through rate grew to a substantial 44%, and the cost per click improved by 7%!
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    Effective advertising hinges on experiential marketing

    Effective advertising hinges on experiential marketing. When you combine that knowledge with data that has found that when it comes to e-commerce, a majority of purchasers convert in less than 5 touch points we realized how vital it is for marketers to run multiple ads with different variations in order to find the best-converting options.

    By utilizing highly efficient display, video, content and social-based display ads, layered with top-notch behavioral data across a multi-channel set of networks, DMG360 effectively created a massive uplift in revenue of 250% for this industrial B2B e-commerce client!

    All consumers now expect brands to offer digital solutions and online commerce, whether it’s B2B or D2C. Because of this, e-commerce business has skyrocketed and shows no sign of slowing down anytime soon.

    In our next blog post, we explore everything from e-commerce platforms to executing a successful e-commerce marketing plan, the future looks bright for e-commerce!

      DMG360 has built a strong relationship with our organization. We know that marketing support is just a phone call or e-mail away and that we will receive the same level of expertise that we expect from our employees. They always makes us feel like we’re their #1 customer.

      Results:

      • Overall Visits +95%
      • Page Views +129%
      • Time on Site +41%

        When you partner with DMG360, we take care of the heavy lifting, so you can enjoy more website traffic, leads, and revenue.

        No matter what service you’re looking for — digital marketing, web design, branding, social media, eCommerce, or anything else — we’ve got you covered. Check out our portfolio to learn how our digital marketing solutions drive results for our clients! Call:1.888.327.2251